Off-the-rak shirts provide one at the cot of the other - mostly acompromise. When brands give good quality, miss on the perfect or relishable fit by the individual, sya, regular fit or slim fit or a large one to fit the obese. The standard sizes miss-out on this.
On the other hand, your regular tailor would very well understand your fit, body type but texplaining to him what you exactly want in style would end up with multiple trials, tiring you down.
ChennaiTrends.com focusses on usig quality fabric, and durability by the stiching and constituting materials. A durable shirt has a high number of stitches per inch, or SPI. While brands have anywhere between 10-14 SPI, ChennaiTrends.com maintains nothing below 1 SPI.